Sponsorship

Aston Villa has officially confirmed they will wear their 2025-2026 Adidas third kit for the upcoming UEFA Europa League Final against SC Freiburg in Istanbul.

The decision was made due to a direct kit clash with the German side's traditional all-red home strip, forcing the Premier League club out of their iconic claret and blue. Furthermore, due to strict betting licensing regulations in Turkey, the club's principal partner, Betano, cannot be legally displayed on the jerseys. In response, the space is used by the Aston Villa Foundation for the historic showpiece event.

This special-edition jersey also features the Aston Villa Foundation branding across the chest in matching purple typography, sitting just below a commemorative Match ID text that marks the May 20 final at Besiktas Park.

Recognizing the historical significance of this unique uniform, the club is making the charity edition available to the public. Supporters can purchase these limited-edition shirts, complete with the foundation branding and central match details, in both authentic and replica versions from official club stores.

This rare combination of an alternate kit, a one-off charity sponsor, and European final detailing instantly makes this release a highly sought-after piece for shirt collectors.

Derby County has officially announced that digital game store Loaded will become the club’s new principal front-of-shirt partner for the upcoming 2026-2027 season. The agreement will see the gaming brand's distinctive logo prominently featured on the front of all playing and replica kits across all teams. The upcoming Derby County kits will once again be manufactured by the club's technical partner, Puma.

This new sponsorship agreement marks the latest chapter in Derby County's recent front-of-shirt sponsor history. Loaded will be replacing FanHub, who had featured on the front of the Rams' kits since 2024. Prior to FanHub, the club's primary sponsors included Host & Stay for the 2023-2024 campaign, a charity partnership with the NSPCC during the 2022-2023 season, and a long-standing stint with betting firm 32Red from 2018 to 2022.

What do you think of this new partnership between Derby County and Loaded? Let us know in the comments below.

Crystal Palace have confirmed Temporal as their new main shirt sponsor. The open-source AI and enterprise technology platform will take over from NET88 on the front of the club's shirts starting in the 2026-27 season under a multi-year agreement.

The deal sees Temporal's branding appear on both the men's and academy team kits. It will also involve support for community programmes through the Palace for Life Foundation, including workshops in computer science and AI for young people in South London.

The announcement follows Crystal Palace's successful campaign that included an FA Cup win and European qualification. Temporal powers reliable software systems for major organisations like OpenAI and Netflix.

What do you think of Crystal Palace's new sponsor? Let us know in the comments.

Newcastle United may be on the verge of signing a new front-of-shirt sponsorship deal with the AI-powered audio company ElevenLabs - prominent fan account @NUFCgallowgate posted a series of teaser graphics on X, directly linking the club's crest with the tech firm's logo and fueling discussions about a potential commercial partnership for the upcoming seasons.

The speculation was further amplified by a high-quality digital mock-up shared by the same account. The render showcases the Adidas Newcastle United 2026-2027 home kit featuring the ElevenLabs logo prominently across the chest.

The Newcastle United 2026-2027 home kit releases on 10 June 2026, so a new sponsor deal would come just in time.

Would you like to see ElevenLabs become the new main sponsor for Newcastle United? Let us know in the comments below.

German 2. Bundesliga side Hertha BSC has officially announced a new front-of-shirt sponsorship agreement. Starting July 1, the logo of Sparda-Bank Berlin will feature prominently across the chest of the club's kits. The cooperative bank is stepping up its involvement with the capital city club, having already served as Hertha's official sleeve sponsor during the previous campaign.

The new primary sponsorship contract is set to run for four seasons, keeping Sparda-Bank Berlin on the front of the shirts until the end of the 2029-2030 season. This long-term agreement marks the official end of the club's relationship with previous main sponsor Checkcars24, whose branding will no longer appear on the club's uniforms. Checkcars24 did not pay Hertha for more than half a year, which led to the end of the deal.

Hertha Managing Director Peter Görlich praised the expanded partnership, highlighting the bank's strong regional roots and the proven success of their existing relationship. According to the club's official press release, the new deal will extend far beyond matchday visibility, with both parties committed to tackling specific social initiatives over the next four years. These upcoming community projects will include promoting financial education, supporting partner clubs in the Brandenburg region, and funding campaigns in the fight against cancer.

Macron has signed a multi-year agreement to become the technical partner of Polish club WKS Śląsk Wrocław.

Starting from the 2026-27 season, the Italian brand will provide technical apparel for the club's men's first and second teams, women's team, youth academy, and blind football team. The five-season deal is the most significant technical partnership in the club's history and includes plans for a new merchandising line for supporters.

Śląsk Wrocław secured promotion to the Ekstraklasa after an impressive campaign in the second tier. Founded in 1947, the Wrocław-based club has won two Polish league titles, two Polish Cups, and one Super Cup, with experience in European competitions. Macron is developing bespoke game sets that will be revealed before the start of the new season.

The partnership bolsters Macron's presence in Polish football alongside existing deals with Lech Poznań, Widzew Łódź, and GKS Katowice.