All 2026-27 Kit Maker Switches
- Kit Supplier Changes: Many football clubs, ranging from large to small, are changing kit sponsorships for the 2026-27 season.
- Confirmed and Rumored Deals: Confirmed deals include Köln returning to Adidas, Beşiktaş signing with Nike, Bournemouth signing with Hummel, and Chivas returning to Nike after 27 years, while other clubs like Pumas UNAM, Sampdoria, and Real Sociedad are rumored to be switching suppliers.
- Other Notable Changes: Additional kit supplier changes involve teams like Le Mans, Deportivo La Coruña, West Ham United, and FC Energie Cottbus, each partnering with different brands such as Adidas, Nike, New Balance, and Mizuno.
The 2025-26 season is approaching its final stages, and now is the time when brands begin planning the release of kits for the 2026-27 season. Let’s join Footy Headlines in rounding up the kit supplier switches for the upcoming season.
All 26-27 Kit Maker Switches - Confirmed & Rumored
The 2026–27 season will see plenty of changes in kit sponsorships, from big clubs to smaller ones. Köln are set to return to Adidas, while Beşiktaş have signed a deal with Nike. Several smaller clubs are also making changes to their kit suppliers, such as Tenerife, Blackburn, and RC Lens, …
Pumas UNAM to Sign Puma Kit Deal
The current contract between Pumas and Nike is set to expire at the end of the 2025-26 season, and an extension is now considered unlikely. Puma is reportedly set to replace Nike as the team's kit supplier starting from the 2026-27 season. This move would mark a sensational return for the brand to the Mexico City-based club.
Sampdoria to Leave Macron for Hummel
The Bologna-based brand has sponsored the Blucerchiati since the 2020-21 season. By the time the current 2025-26 campaign concludes, Macron and Sampdoria will have completed six seasons together. During this time, Macron produced several highly rated bespoke kits that respected the club's unique chest band tradition.
Sampdoria to Leave Macron for Hummel?
Bournemouth to Sign Hummel Kit Deal From 2026-27 Season
As reported by SportBusiness, Bournemouth has agreed to a brand-new, five-year kit sponsorship deal with Danish sportswear brand Hummel, which will officially commence from the 2026-2027 season.
No More Umbro: Bournemouth to Sign Hummel Kit Deal From 2026-27 Season
Adidas to Make Le Mans 26-27 Kits
The move to Adidas brings them under one of football's biggest kit suppliers, but certainly without bespoke designs. Throughout their history, Le Mans has worked with various brands including Puma (until 1989 and again 1998-2003), Constri-foot (1992-1993), in-house production (1989-1991), Kappa (2003-2011), and Macron (2011-2014), before returning to Kappa in 2015.
Exclusive: Le Mans to Sign Adidas Kit Deal
Deportivo La Coruña to Switch to Nike Next Season - Deal Handled by Fútbol Emotion
Fútbol Emotion, founded by former goalkeeper Javier Sánchez Broto, has been working with clubs through its Teamsports division for eight years, partnering with brands like Nike and Adidas. The company acts as an intermediary between the brand and club, handling kit customization, retail management, e-commerce, and merchandising. They currently work with clubs like Mallorca, Elche, and Andorra in a similar capacity.
Deportivo La Coruña to Sign Nike Kit Deal - No More Kappa
Chivas Set for Historic Return to Nike After 27-Year Hiatus
The Guadalajara-based team is finalizing a deal with the American sportswear giant. Signs of the impending change have been mounting in recent weeks. Nike Mexico's marketing director was spotted at Chivas facilities in Guadalajara.
Confirmed: Chivas to Sign Nike Kit Deal - No More Puma
Real Sociedad to Sign Joma Kit Deal
The switch will bring an end to a successful eight-year partnership between Real Sociedad and Macron. The Italian brand has been the club's kit supplier since the 2018-19 season, with the current deal set to expire in June 2026.
No More Macron - Real Sociedad to Sign Joma Kit Deal
Adidas Köln Kit Deal Valid From 26-27 Season
The original Hummel contract was due to run until 2027, but they have consented to conclude the partnership at the end of the 2025-26 season, allowing Adidas to step in a year earlier.
No More Hummel: Köln Announces Adidas Kit Deal - Valid from 2026-27 Season
Besiktas to Sign Nike Kit Deal From 26-27 Season
Beşiktaş has been partnered with Adidas since 2009, making it one of the most enduring relationships in Turkish football. However, that era appears to be coming to an end after the 2026 World Cup.
Confirmed: Nike to Replace Adidas as Besiktas' Kit Maker from 2026-27 Season
The Joma Fiorentina Deal Falls Through
For months, since March 2025, all signs pointed towards the Spanish brand Joma making a return to Florence, replacing the outgoing Kappa at the end of the 25-26 season.
Exclusive: Mizuno Signs Fiorentina Kit Deal
SK Rapid Wien to Switch from Puma to Mizuno
Mizuno, already supplying clubs such as AS Monaco, Lazio and Augsburg, will take over as Rapid’s technical partner from next season, 26-27.
Rapid Wien to Sign Mizuno Kit Deal - No More Puma
West Ham United to Announce New Balance Kit Deal + Talks with ‘Amazing Thailand’ for Kit Sponsor
After a long-running partnership, this season’s 130-year anniversary kit will be West Ham's last with Umbro until at least 2031. Starting this summer, the Irons will switch to leading US sportswear brand New Balance on a five-year deal.
West Ham United to Announce New Balance Kit Deal + Talks with ‘Amazing Thailand’ for Kit Sponsor
Macron to Macron CD Tenerife Kits from 2026-27 Season
Macron will replace Hummel, ending a partnership that has lasted 13years. The change marks the end of one of the longest-running kit supplier deals in Spanish football.
Exclusive: Tenerife Sign Macron Kit Deal
Castore/Umbro to Make Blackburn 26-27 Kits
It remains to be seen if the Blackburn Rovers 26-27 kits will feature the Castore logo or the logo of Umbro, for which Castore has the license rights and which has a much better reputation.
Blackburn Rovers' Breakup with Macron: Umbro May Teased New Deal via "Text Messages"
Le Havre to Sign Hummel Kit Deal
Hummel will take over as Le Havre's new kit supplier from 2026-27, offering the club a hopefully more stable partnership.
Exclusive: Le Havre to Leave Umbro For Hummel After Just One Season
FC Energie Cottbus Signs Five-Year Adidas Kit Deal Starting 2026/27
The five-year Adidas Energie Cottbus agreement is running until 2031 and is in collaboration with local store WOSZ Fan Shop GmbH. The deal will see Adidas supply all teams, including the men's professional squad, youth academies, and women's and girls' teams. Club president Sebastian Lemke described the deal as "a real milestone," expressing pride that Germany's largest sportswear manufacturer recognized the club's work, while Adidas praised Cottbus for being deeply rooted in their region with an exceptionally strong fanbase.
Adidas to Make RC Lens Kits From 25-26 Season
Puma has been Lens's supplier since 2021, but our sources suggest that switching to Adidas is "likely." While not yet officially confirmed, the deal appears to be in advanced stages or, more likely, already completed.
RC Lens to Return to Adidas - Deal is Set & Products Are Ready
Which kit supplier change do you like the most? Comment below.
Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.