Championship

Birmingham City's new home shirt for the 26-27 season has been released, showcasing a simple retro-inspired look alongside a new main front-of-shirt sponsor, Coral.

The Birmingham 26-27 home kit features a classic royal blue base accompanied by a traditional polo collar with subtle white trim accents. Inside the neckline, the shirt displays the club's familiar Keep Right On motto. A white Nike Swoosh sits on the right chest opposite the iconic Birmingham City crest, while Coral's logo occupies the main chest position in place of previous sponsor Undefeated.

Bristol City and O'Neills have officially launched the club's new third kit for the 26-27 season. Completing the Robins' strip lineup for the upcoming campaign alongside the previously revealed home and away shirts, the new kit introduces a dark and stylish aesthetic.

The Bristol City 26-27 third shirt is predominantly black, complemented by vibrant red accents throughout. It features a classical polo collar edged with thin red piping, a single red button, and a recoloured red and black club crest on the chest. The O'Neills logo and primary shirt sponsor, Victorian Plumbing, are both rendered in red to complete the monochrome design. Additional details include custom neck tape featuring the motto Always Believe along the inside collar, as well as subtle tonal detailing on the sleeve cuffs.

The new third strip is available immediately through the official club shop.

Derby County and Puma have officially unveiled the club's new away shirt for the 26-27 season. The fresh release marks the return of a vibrant pink alternative strip for the Rams for the first time since the 20-21 campaign, presented under the theme Everywhere We Go. The eye-catching design pays homage to Pride Park Stadium as the club prepares for its 30th season at the venue.

An intricate graphic pattern inspired by the stadium's roof stanchions covers the front of the bright pink jersey, offset by white logos and a monochromatic club crest. To further connect the shirt to home, the geographical coordinates of Pride Park are placed on the nape of the neck.

The Puma Derby County 26-27 away shirt goes on sale on Tuesday at 8am both online and in-store.

Swansea City and Joma have officially launched the club's new home kit for the 26-27 Championship season. The new design reintroduces copper detailing to the home strip for the first time in over a decade, paying homage to the city's rich industrial heritage.

Built on a traditional white base, the jersey features elegant copper and black vertical pinstripes across the front. Copper trim extends to the V-neck collar and sleeve cuffs, creating a stylish contrast alongside the black Joma logo and monochrome club crest.

The 26-27 home kit also debuts new front-of-shirt sponsor AG1, with ASI:One appearing on the sleeve. White shorts and white socks with matching copper trim complete the complete home kit.

Stoke City and Macron have officially revealed the club's new third kit for the 26-27 Championship season. Following the launch of their traditional red-and-white home kit and Spitfire-inspired away strip, the new release completes the Potters' full match kit collection for the upcoming campaign.

The Stoke City 26-27 third shirt comes in sky blue with royal blue trim on the round collar and sleeve cuffs. It is constructed using Macron's Eco 3D Knit Jacquard fabric, featuring a tonal geometric pattern woven directly into the shirt. The chest displays a monochromatic club crest alongside dark blue Macron and bet365 logos, while the club motto Vis Unita Fortior is printed on the back neck.

Matching sky blue shorts and socks comple9te the kit, which is now available through official club sales channels.

Swansea City and Joma have officially launched the club's new third kit for the 26-27 Championship season. The new strip completes the Swans' kit collection for the campaign, offering a sleek look inspired by the local coastline.

The Joma Swansea City 26-27 third shirt features a black base overlaid with a subtle tonal wave pattern across the body. A classic polo collar and matching sleeve cuffs feature crisp white piping, complemented by silver-white detailing for the Joma logo, principal sponsor AG1, and the standalone swan crest.

As with the home and away jerseys, Welsh identity is embedded throughout the shirt, with "ABERTAWE" printed on the upper back neck and the club slogan "Ein Hanes. Ein Dyfodol. Ein Ffordd." featured inside the collar label. Black shorts and socks complete the new Swansea City 26-27 third kit.

The Stoke City 26-27 away kit has been officially released, introducing a design inspired by the city's connection to aviation history. Made by Macron, the shirt pays homage to Reginald Mitchell CBE, the Stoke-on-Trent native who designed the iconic Supermarine Spitfire aircraft. The team will debut the new away kit during their pre-season friendly against Crewe Alexandra.

The Macron Stoke City 26-27 away shirt features an all-over pattern representing the early edition camouflage design of the Spitfire. This look is complemented by a striking blue and red half-and-half cuff trim, directly referencing the roundels that appeared on early models of the famous jet.

Notably, the shirts sold to supporters include special commemorative details that will not appear on the players' match versions to ensure compliance with EFL and FA regulations. The retail version of the Macron Stoke City 26-27 away jersey features an RM / Spitfire inscription on the nape of the neck and a distinct logo showcasing the Spitfire's outline encompassed by the text Reginald Mitchell CBE (1895-1937). The kit is available to purchase online and in-store.

Burnley have officially terminated their front-of-shirt partnership with prop trading company Finotive One just weeks after announcing the deal. UK automotive retailer Vertu Motors has stepped up to become the club's new Official Front of Shirt Principal Partner for the 26-27 season, covering the men's, women's, and academy teams.

The unexpected change comes right at the start of the Championship season, requiring an immediate update to all Castore matchday and replica kits. The updated kits now feature the Vertu wordmark alongside its shield icon across the center of the chest on all playing shirts.

To accommodate fans who already bought the 26-27 replica shirts with the previous sponsor printed on them, Burnley is offering free re-branding to overlay the new Vertu logo onto existing jerseys. Supporters also have the option to return their shirts for a full refund or exchange them for the updated version.

Swansea City and Joma have officially launched the club's new third kit for the 26-27 Championship season. The new strip completes the Swans' kit collection for the campaign, offering a sleek look inspired by the local coastline.

The Joma Swansea City 26-27 third shirt features a black base overlaid with a subtle tonal wave pattern across the body. A classic polo collar and matching sleeve cuffs feature crisp white piping, complemented by silver-white detailing for the Joma logo, principal sponsor AG1, and the standalone swan crest.

As with the home and away jerseys, Welsh identity is embedded throughout the shirt, with "ABERTAWE" printed on the upper back neck and the club slogan "Ein Hanes. Ein Dyfodol. Ein Ffordd." featured inside the collar label. Black shorts and socks complete the new Swansea City 26-27 third kit.

English Championship side Millwall FC and technical sponsor Erreà have officially launched the club's new third kit for the 2026-27 season. Completing the Lions' matchwear lineup for the upcoming campaign, the striking new strip places the club's iconic mascot central to its design.

Created by the Erreà Creative Lab, the Millwall 26-27 third shirt features a bright red base paired with white contrast trim on the collar and shoulders alongside blue details. The traditional club crest makes way for a standalone blue lion on the left chest, while a subtle, tone-on-tone graphic depicting a lion's face and mane covers the front of the body.

Matching red shorts and socks complete the look of the new Millwall 26-27 third strip, which is now officially available to purchase through the club's store.

Lincoln City and kit supplier Oxen have officially revealed the club's new third kit for the 26-27 season. Designed with a distinct gaming and digital theme, the striking strip expands the Imps' kit collection for the new campaign.

The shirt features a predominantly white base covered in an intricate circuit board graphic in light green. Vibrant mint green accents cover the shoulders and upper chest, balanced by navy trim on the collar and sleeve cuffs. The design is rounded off with the Oxen logo, a stylized monochrome Lincoln City crest, and the main Nanna Tate front sponsor logo.

Unveiled through an arcade-themed photoshoot, the kit is completed with matching shorts and socks. The new release is available through the official club store and online channels.

Adidas and Sheffield United have officially launched the club's new third kit for the 26-27 Championship season. Returning to the German brand as kit supplier, the Blades complete their initial jersey set for the campaign with a striking high-visibility look.

The Adidas Sheffield United 26-27 third shirt features a vibrant neon yellow-green base paired with contrasting black raglan sleeves and collar trim. The chest showcases a simplified version of the club crest, displaying only the iconic crossed blades in black alongside black Adidas branding. Monochromatic black logos for main sponsor Midnite and sleeve sponsor Village Hotels complete the shirt's front.

The full strip is finished with black shorts and matching neon yellow socks, giving Sheffield United a standout alternative option for away fixtures throughout the season.