Championship

Birmingham City's new home shirt for the 26-27 season has been released, showcasing a simple retro-inspired look alongside a new main front-of-shirt sponsor, Coral.

The Birmingham 26-27 home kit features a classic royal blue base accompanied by a traditional polo collar with subtle white trim accents. Inside the neckline, the shirt displays the club's familiar Keep Right On motto. A white Nike Swoosh sits on the right chest opposite the iconic Birmingham City crest, while Coral's logo occupies the main chest position in place of previous sponsor Undefeated.

Stoke City and Macron have officially revealed the club's new third kit for the 26-27 Championship season. Following the launch of their traditional red-and-white home kit and Spitfire-inspired away strip, the new release completes the Potters' full match kit collection for the upcoming campaign.

The Stoke City 26-27 third shirt comes in sky blue with royal blue trim on the round collar and sleeve cuffs. It is constructed using Macron's Eco 3D Knit Jacquard fabric, featuring a tonal geometric pattern woven directly into the shirt. The chest displays a monochromatic club crest alongside dark blue Macron and bet365 logos, while the club motto Vis Unita Fortior is printed on the back neck.

Matching sky blue shorts and socks comple9te the kit, which is now available through official club sales channels.

The new Watford FC 26-27 home kit was officially unveiled today. Made by Kelme, it will be worn in the upcoming 2026-27 Championship campaign.

The Kelme Watford 26-27 home shirt is yellow with a red and black chest stripe. This recalls the 1985-1988 home kit.

Swansea City and Joma have officially unveiled the club's new away kit for the 26-27 Championship season. Paying tribute to the iconic red and blue shirt worn between 1996 and 1998, the new design brings a distinctive 1990s retro aesthetic into the modern era.

The Joma Swansea City 26-27 away jersey features bold red and blue vertical stripes trimmed with thin white pinstripe accents. A standout element is the retro-style crossover V-neck collar in red with blue and white detailing, complemented by matching sleeve cuffs. New front-of-shirt sponsor AG1 is printed in white across the chest, alongside the white Joma logo and Swansea swan crest.

Welsh identity features prominently throughout the jersey, with Abertawe printed on the upper back neck and a custom inner collar label featuring the Welsh flag alongside the club slogan Ein Hanes, Ein Dyfodol, Ein Ffordd. The new Swansea 26-27 away strip goes on sale August 7.

Stoke City and Macron have officially revealed the club's new third kit for the 26-27 Championship season. Following the launch of their traditional red-and-white home kit and Spitfire-inspired away strip, the new release completes the Potters' full match kit collection for the upcoming campaign.

The Stoke City 26-27 third shirt comes in sky blue with royal blue trim on the round collar and sleeve cuffs. It is constructed using Macron's Eco 3D Knit Jacquard fabric, featuring a tonal geometric pattern woven directly into the shirt. The chest displays a monochromatic club crest alongside dark blue Macron and bet365 logos, while the club motto Vis Unita Fortior is printed on the back neck.

Matching sky blue shorts and socks comple9te the kit, which is now available through official club sales channels.

Swansea City and Joma have officially launched the club's new home kit for the 26-27 Championship season. The new design reintroduces copper detailing to the home strip for the first time in over a decade, paying homage to the city's rich industrial heritage.

Built on a traditional white base, the jersey features elegant copper and black vertical pinstripes across the front. Copper trim extends to the V-neck collar and sleeve cuffs, creating a stylish contrast alongside the black Joma logo and monochrome club crest.

The 26-27 home kit also debuts new front-of-shirt sponsor AG1, with ASI:One appearing on the sleeve. White shorts and white socks with matching copper trim complete the complete home kit.

Charlton Athletic and Reebok have officially launched the club's new third kit for the 26-27 season. Taking inspiration from the beloved 1994-96 change strip, the jersey offers a bold update to a retro classic, blending vibrant purple and electric blue across a dynamic graphic pattern on the front and sleeves.

The shirt features a ribbed crew neck collar and incorporates Reebok's RBK Dry moisture-wicking technology. Rather than the full club badge, the standalone sword from Charlton's crest is embroidered on the left chest as well as below the rear collar. White logos for front sponsor RSK, TodayTix on the back, and Christopher Ward on the sleeve complete the technical layout.

Matching purple shorts and socks complete the full kit. The Charlton Athletic 26-27 Reebok third kit goes on sale starting Friday, July 31, online and at the Valley Superstore.

Bristol City and O'Neills have officially launched the club's new third kit for the 26-27 season. Completing the Robins' strip lineup for the upcoming campaign alongside the previously revealed home and away shirts, the new kit introduces a dark and stylish aesthetic.

The Bristol City 26-27 third shirt is predominantly black, complemented by vibrant red accents throughout. It features a classical polo collar edged with thin red piping, a single red button, and a recoloured red and black club crest on the chest. The O'Neills logo and primary shirt sponsor, Victorian Plumbing, are both rendered in red to complete the monochrome design. Additional details include custom neck tape featuring the motto Always Believe along the inside collar, as well as subtle tonal detailing on the sleeve cuffs.

The new third strip is available immediately through the official club shop.