Sponsorship

Yesterday, Manchester United debuted their new 2026-27 away kit in a pre-season friendly against Rosenborg. Featuring a blue and red color scheme, the design evokes memories of the club's iconic 2016-17 away shirt, marking a full decade of nostalgia for United supporters.

At the same time, Microsoft made its first appearance on Manchester United's kit as the new back-of-shirt sponsor, replacing Copilot. The change remains part of the club's broader commercial partnership with Snapdragon. The Microsoft logo is also expected to continue appearing on the back of the team's shirts in both the FA Cup and the EFL Cup.

Inter Milan have officially announced a multi-year partnership with Spanish banking giant BBVA, who becomes the club's new Official Sleeve Partner. The BBVA logo will appear on the sleeve of the men's and women's first-team kits starting in the 26-27 season, as well as on the U23, U20, and Inter Legends shirts.

In addition to the sleeve presence for senior teams, BBVA will serve as the main front-of-shirt partner for Inter's youth academy teams from the U18 level down. The new deal replaces the club's previous sleeve agreement with Gate.io. Visually, the BBVA logo is styled in bright yellow on Inter's 26-27 home kit, perfectly matching the yellow accents of the Nike Swoosh, club crest stars, and main sponsor Betsson.sport.

Saudi Pro League club Al Nassr have officially announced Saudi artificial intelligence company HUMAIN as their new main sponsor for the 26-27 season, replacing KAFD on the front of their shirts.

Backed by Saudi Arabia's Public Investment Fund, HUMAIN will feature prominently across the club's matchwear, while the landmark multi-faceted agreement also includes naming rights to Al Nassr's new training center and the integration of AI technology across football operations and fan engagement.

Brighton & Hove Albion Women have agreed a four-year partnership deal with social media platform Pinterest. The agreement sees Pinterest become the club's first-ever standalone sponsor specifically for the women's team, featuring as a lower back-of-shirt sponsor on Brighton Women's kits starting from the 26-27 season.

Unfortunately, the Pinterest logo comes in unfitting red.

The newly branded kits featuring Pinterest on the back are set to make their official on-pitch debut during Brighton Women's pre-season friendly against Paris Saint-Germain at the Amex Stadium on August 9.

Manchester United have officially announced a multi-year partnership with Betway, making the online gaming brand the club's new Official Principal Partner and Exclusive Global Betting Partner starting from the 26-27 season. As part of the agreement, the Betway logo will feature across the training kit for both the men's and women's teams, as well as around Old Trafford on matchdays.

Reported to be worth around £20 million per season, the deal represents the biggest standalone training kit sponsorship in world football history. Manchester United had gone without a main training wear sponsor during the 25-26 season following the expiration of their previous deal with Tezos in June 2025.

The announcement comes into effect as Premier League regulations prohibiting gambling companies on the front of matchday shirts begin in the 26-27 season. Since the ban does not extend to training apparel or sleeve sponsorships, Manchester United were able to secure lucrative commercial terms while fully adhering to the league's updated guidelines.

SS Lazio's front-of-shirt sponsorship deal with prediction market platform Polymarket has come to an abrupt end just months after being announced. The multi-year agreement, signed in April 2026 and valued at over 20 million euros, faced immediate trouble following regulatory action in Italy. The Italian Customs and Monopolies Agency (ADM) placed Polymarket on its blacklist, classifying the platform as an unlicensed gambling operator and blocking domain access nationwide.

Following the ban, Lazio removed all Polymarket branding from their official website, club store, and team kits. The Biancocelesti took the field with blank kit fronts during their recent 26-27 pre-season friendly against Avellino. This rapid disappearance comes shortly after the club had finally resolved a three-year shirt sponsor drought that dated back to the end of the 22-23 season.

Reports indicate that Lazio and Polymarket are now negotiating an economic resolution to terminate the partnership. A financial settlement will allow the club to clear any contractual obligations and seek a replacement main sponsor before the 26-27 Serie A season kicks off.

Saudi Pro League club Al Nassr have officially announced Saudi artificial intelligence company HUMAIN as their new main sponsor for the 26-27 season, replacing KAFD on the front of their shirts.

Backed by Saudi Arabia's Public Investment Fund, HUMAIN will feature prominently across the club's matchwear, while the landmark multi-faceted agreement also includes naming rights to Al Nassr's new training center and the integration of AI technology across football operations and fan engagement.

Inter Milan have officially announced a multi-year partnership with Spanish banking giant BBVA, who becomes the club's new Official Sleeve Partner. The BBVA logo will appear on the sleeve of the men's and women's first-team kits starting in the 26-27 season, as well as on the U23, U20, and Inter Legends shirts.

In addition to the sleeve presence for senior teams, BBVA will serve as the main front-of-shirt partner for Inter's youth academy teams from the U18 level down. The new deal replaces the club's previous sleeve agreement with Gate.io. Visually, the BBVA logo is styled in bright yellow on Inter's 26-27 home kit, perfectly matching the yellow accents of the Nike Swoosh, club crest stars, and main sponsor Betsson.sport.

Global fintech firm Revolut has expanded its partnership with Italian Serie A side Como 1907 to become the club's official Front-of-Shirt Partner starting from the 26-27 season. Having previously served as Como's Global Banking and FX Partner since 2025, Revolut's logo will now feature prominently on the front of the club's playing kits across all domestic and European competitions.

The expanded agreement builds on the financial operations Revolut Business provides to the club while creating new opportunities for fan engagement. Como supporters will benefit from exclusive ticket pre-sales, co-branded products, merchandise discounts, and matchday activations featuring head coach Cesc Fàbregas and first-team players.

The new 26-27 home jersey, designed by adidas in collaboration with Chief Brand Officer Rhuigi Villaseñor, debuts the white Revolut sponsor text across its royal blue, pinstriped chest.

SS Lazio's front-of-shirt sponsorship deal with prediction market platform Polymarket has come to an abrupt end just months after being announced. The multi-year agreement, signed in April 2026 and valued at over 20 million euros, faced immediate trouble following regulatory action in Italy. The Italian Customs and Monopolies Agency (ADM) placed Polymarket on its blacklist, classifying the platform as an unlicensed gambling operator and blocking domain access nationwide.

Following the ban, Lazio removed all Polymarket branding from their official website, club store, and team kits. The Biancocelesti took the field with blank kit fronts during their recent 26-27 pre-season friendly against Avellino. This rapid disappearance comes shortly after the club had finally resolved a three-year shirt sponsor drought that dated back to the end of the 22-23 season.

Reports indicate that Lazio and Polymarket are now negotiating an economic resolution to terminate the partnership. A financial settlement will allow the club to clear any contractual obligations and seek a replacement main sponsor before the 26-27 Serie A season kicks off.

Global fintech firm Revolut has expanded its partnership with Italian Serie A side Como 1907 to become the club's official Front-of-Shirt Partner starting from the 26-27 season. Having previously served as Como's Global Banking and FX Partner since 2025, Revolut's logo will now feature prominently on the front of the club's playing kits across all domestic and European competitions.

The expanded agreement builds on the financial operations Revolut Business provides to the club while creating new opportunities for fan engagement. Como supporters will benefit from exclusive ticket pre-sales, co-branded products, merchandise discounts, and matchday activations featuring head coach Cesc Fàbregas and first-team players.

The new 26-27 home jersey, designed by adidas in collaboration with Chief Brand Officer Rhuigi Villaseñor, debuts the white Revolut sponsor text across its royal blue, pinstriped chest.

Manchester United have officially introduced Microsoft Surface as their new back-of-shirt sponsor starting from the 26-27 season. The new branding replaces Microsoft Copilot, which previously featured on the back of the jerseys during the past two campaigns. The back-of-shirt placement comes as part of the club's ongoing primary shirt sponsorship deal with Snapdragon, which grants Qualcomm the right to nominate partner brands for secondary kit positioning.

The Microsoft Surface branding, featuring the company's four-color square logo alongside white typography, sits directly beneath the squad numbers.

Unfortunately, this colorful logo totally mismatches with the rest of the kit, resulting in an cheap-looking appearance.

It was debuted on-pitch during Manchester United's pre-season fixtures, including matches in their new blue 26-27 away kit. For the upcoming 26-27 campaign, the logo will appear on the men's first-team shirts during pre-season and domestic cup matches such as the FA Cup and League Cup, while remaining absent during Premier League and European fixtures.

Additionally, the Microsoft Surface logo will feature on the back of all Manchester United Women's team shirts for domestic matches across the 26-27 campaign, as well as on select academy team kits. As part of the expanded collaboration between Snapdragon, Microsoft, and Manchester United, the brands are also launching limited-edition co-branded Surface hardware for fans.

Yesterday, Manchester United debuted their new 2026-27 away kit in a pre-season friendly against Rosenborg. Featuring a blue and red color scheme, the design evokes memories of the club's iconic 2016-17 away shirt, marking a full decade of nostalgia for United supporters.

At the same time, Microsoft made its first appearance on Manchester United's kit as the new back-of-shirt sponsor, replacing Copilot. The change remains part of the club's broader commercial partnership with Snapdragon. The Microsoft logo is also expected to continue appearing on the back of the team's shirts in both the FA Cup and the EFL Cup.

Aston Villa has officially announced a three-year partnership extension with Kaizen Gaming, confirming Betano as the club's Official Sleeve Partner until the end of the 28-29 season. The agreement is the most valuable sleeve sponsorship deal in the history of the club, reportedly doubled to 4 million GBP per season.

Previously serving as Aston Villa's front-of-shirt principal partner since 2024, Betano transitions to the left sleeve of the official match shirts. This strategic shift allows the club to maintain a lucrative commercial relationship while complying with the Premier League's voluntary ban on front-of-shirt gambling sponsors, which takes effect at the start of the 26-27 season.