Championship

Following their relegation to the Championship, West Ham United have officially confirmed that Boyle Sports will continue as their front-of-shirt sponsor for the 2026-27 season.

The betting company's logo will feature on the men's and women's home, away, third, and training kits, a move made possible because the English Football League does not currently enforce the Premier League's restrictions on gambling sponsors.

The continuation of the partnership, which was valued at around £12 million last season, comes after talks with the Tourism Authority of Thailand regarding an "Amazing Thailand" sponsorship collapsed due to the club's drop from the top flight.

Queens Park Rangers have become the first Championship club to release their full set of kits for the 2026-27 season, and Erreà has delivered a uniquely consistent design approach by featuring hoops across all outfield and goalkeeper shirts. The traditional home shirt sports the classic blue and white hoops with amber trim, while the away kit introduces a two-tone lilac hoop design with a blue and white collar. Completing the outfield collection is a stealthy blackout third shirt with tonal hoops.

Every shirt also includes a special back neck logo commemorating the 60th anniversary of the club's 1966-67 League Cup victory, with the goalkeeper kits fully mirroring the hooped aesthetic of their outfield counterparts.

The new Sheffield United 2026-27 home kit was officially unveiled today, marking the debut release of the club's new partnership with Adidas.

Adidas replaces Errea as the official kit manufacturer starting from the 2026-27 season.

The Adidas Sheffield United 2026-27 home shirt introduces a fresh take on the club's classic red and white stripes, with black striping in between.

Fans will be able to purchase the new Adidas Sheffield United 2026-27 home kit both online and in-store from 2pm on Monday, July 6.

West Ham United have officially teased their new 2026-27 home kit, giving fans a first glimpse at their inaugural release with new kit supplier New Balance. The club posted a close-up image of the shirt on social media today, signaling that a full reveal is imminent. This marks the beginning of West Ham's partnership with New Balance, who take over from previous long-term supplier Umbro.

The teaser image highlights several key design elements of the new shirt. Most notably, the kit features a distinct checker pattern on the collar and sleeve cuffs, adding a bespoke touch to the classic claret and blue colors. The close-up also reveals a textured fabric and a return to traditional sky blue sleeves.

The Preston North End 2026-27 away kit has been officially revealed. Produced by Castore, the new away shirt will be worn during the upcoming Championship campaign and introduces a highly simplified aesthetic.

The Castore Preston North End 2026-27 away jersey features a blue base complemented by yellow detailing. Its most prominent design choice is the central alignment of all chest elements, including the club crest, the main sponsor, and a text-only Castore wordmark rather than the brand's standard winged logo.

The new Castore Preston 2026-27 away shirt is expected to be available for purchase soon ahead of the new season.

Sheffield Wednesday and Umbro have officially announced a multi-year partnership, reuniting the two British football brands. Starting from the 2026-27 season, the famous Double Diamond logo will once again feature on the club's home, away, and third kits, replacing previous supplier Macron.

The reunion brings a heavy dose of nostalgia for the Owls. Umbro previously supplied Sheffield Wednesday's kits during a highly successful period from 1984 to 1993, an era that included memorable cup runs and the club's historic 1991 League Cup triumph at Wembley Stadium.

Following their relegation to the Championship, West Ham United have officially confirmed that Boyle Sports will continue as their front-of-shirt sponsor for the 2026-27 season.

The betting company's logo will feature on the men's and women's home, away, third, and training kits, a move made possible because the English Football League does not currently enforce the Premier League's restrictions on gambling sponsors.

The continuation of the partnership, which was valued at around £12 million last season, comes after talks with the Tourism Authority of Thailand regarding an "Amazing Thailand" sponsorship collapsed due to the club's drop from the top flight.